This is part 2 of the 6-part comprehensive, step-by-step tutorial on how you can build a profitable niche site from scratch that will potentially earn you hundreds, or thousands of dollars in passive income per month.
If you haven’t read the introductory chapter, I highly suggest that you do so before going through this one.
In this part I will show you a range of currently effective ways to brainstorm ideas for your new niche content site or blog.
I’ll go a bit deeper and show you every possible method that I personally know of to dig up potentially profitable niche ideas that you can build a successful site or blog around.
So what are we looking for here? In general, an ideal niche is one that’s fairly specific, but not too specific.
In other words, a niche not so broad that it would make it very difficult to compete in, yet not so crazily narrow that there isn’t a big enough market for it.
So keep that in mind as you go through this brainstorming stage – but don’t over-think it!
For this part you just want to let your mind run creatively free. We’ll get to the actual evaluation and analysis of your niche ideas in the next part.
So for now don’t be quick to rule out any ideas with thoughts like “this won’t make money”, “there’s already too much competition”, or “nobody is searching for info on this”.
Some niches may surprise you and turn out be a great idea after all despite your initial doubts.
With a little creativity you can turn almost any type of niche, no matter how obscure or small, into a profitable online business.
People are spending money online on literally everything under the sun. Yes, of course, some niches will have more monetary potential than others, but there’s opportunity absolutely everywhere.
So if something catches your eye (or mind), just write it down.
Have pen and paper at the ready and as you go through these strategies write down your ideas so hopefully by the end of this part you’ll have at least a few different potential niches that you can take into the niche analysis in part 3.
Start With Your Hobbies and Interests
It’s not necessary to build around a site around your own interests and passions, but it’s a good place to start when brainstorming for ideas because the more personal interest you have in your niche the easier it will be to put in the work required to build and grow your site.
Think about every single hobby or interest that you have, or have had, and think about whether there might be someone out there searching for information on that particular topic.
Asking yourself these sorts of questions may help you:
- What activities do you love to do in your spare time?
- What types of books and magazines do you read?
- Which websites or forums do you visit the most?
- What genres of TV shows and movies do you enjoy the most?
- What types of products do you buy online and offline?
- What things do you plan on learning more about in the future?
- If you had all the money in the world what you spend your time doing?
- What are the hobbies and interests of your friends, family and coworkers?
As I mentioned, it’s not absolutely crucial to pick a niche that is also a big passion of yours, but of course it will definitely help you to create great content and stick with your site over the long haul so that’s why it’s the first place you should brainstorm for ideas.
Not every hobby is well suited for a niche site though, but as I mentioned before even if you have a slight glimmer of hope that your hobby or interest could be profitable in some way then hold onto it for now and see if it stacks up in the niche analysis.
What Current Skills and Knowledge Can You Leverage?
The next place to look for niche site ideas is by thinking about all of the knowledge, skills and experience you’ve picked up in your lifetime so far.
Here are some questions that may jog your memory because on first thought many people will think “I don’t really know anything” – everyone knows something about something!
- Is there anything that you’re naturally really good at?
- Do you have any specialized knowledge learned through your work life that you may take for granted?
- Do people in your life seek you out for advice about any particular topics?
- Do you find yourself naturally helping others and giving advice in certain areas?
- Do you know know how to solve certain problems that you know other people struggle with?
- What classes did you excel in at school or university/college?
- Have you been through any life experiences or challenges that other people would have to go through?
What If You’re Not An “Expert” At Anything?
If you have thoughts like “who am I to offer advice or information on topic X, I’m no expert/guru?” then keep this in mind: you don’t need to be the world’s greatest expert on something to be able to offer value on it.
You just need to know more than most people about that particular topic (and ideally have some experience with it) and you’ll be in a good position to be able to offer value.
Plus, you can (and definitely should) continue to learn more about whichever topic you choose as you go along so that you can add more value and better serve your market.
Ok, now that you’ve looked in the obvious places for niche ideas – your interests and current skills/knowledge – I’ll now show you some more handy ways to find a whole heap of potential ideas that you may have never thought of.
Find Niche Ideas With Amazon
Amazon is the largest online retailer in the world and growing exponentially and is a great place to find niche ideas.
The great thing about searching for niches through Amazon is that you’re very likely to find niches and sub-niches that are already a proven market. If people are buying something on Amazon, there’s a decent chance that you could potentially build a content site around that niche.
Go to the Amazon.com homepage and either hover your mouse over the “shop by department” link in the top left of the page or click on it – this will bring up a list of all the top-level categories:
Have a look around and click through into sub-categories, and then further into even more specific sub-categories, whilst thinking whether you could see yourself creating an information site around that particular topic.
Spending some time digging around Amazon’s massive amount of categories and sub-categories is a great way to brainstorm for opportunities and it’ll open your eyes to many niches that you perhaps never knew existed.
To find out which products are selling the best on Amazon (to hone in on potentially very highly profitable ideas) you can either check the number of reviews (the more reviews a product has the more popular it will typically be), and even better is to check Amazon’s lists of best-selling products that they share openly and update frequently.
To find these best-selling lists go to this page here, then click on any category on the left hand side to see the current top 100 best-selling products in that category.
Side Note: Amazon have a very popular affiliate program and is how I personally earn the majority of my online income. It’s a great way to monetize your site if your niche is related to physical products of some sort (most are). The higher the general price of the items in your niche are – the more potential there is for you and the less traffic you’ll need to do well with your site.
Find Niche Ideas With Clickbank
Clickbank is a hub for information products (such as video courses, eBooks, software etc) and so that makes it a handy place to search for niche ideas.
If there are information products being sold on a particular topic then it could very well be a profitable topic to build a site around because any marketer with half a brain would never create a product in a niche where there’s no audience.
Go to Clickbank.com and click on “Marketplace” (or just click here) and then click through the list of various categories and sub-categories on the left hand side.
Side Note: Browsing Clickbank may uncover some digital products that you could potentially promote on your site. But just keep in mind that I only suggest recommending products that you’ve either used personally or that you would use without hesitation and can stand by 100% (never market crap).
Find Niche Ideas With Google Keyword Planner
A handy way to drill down into potential sub-niches you could possibly target is to use Google’s free keyword tool.
You’ll need a Google Adwords account to use it, but it’s totally free so create an account now if you haven’t already got one. Even if you’re not going to be doing this to find niche ideas, sign up for an account anyway because you’ll be needing this keyword tool in upcoming parts to this guide.
Ok, so log in and then click on the “search for new keywords using a phrase, website or category”, and then enter in top-level, general niches to then find potential sub-niches:
For example, just say I like guitars and want to brainstorm potential niches around that. Creating a site or blog just about guitars in general isn’t specific enough.
So if I enter ‘guitar’ into the keyword tool it will come back with a ton of different related keywords that will jog my mind about potential sub-niches I could target. You want to look at BOTH the “Ad group ideas” and “Keyword ideas” tabs that come up:
Don’t worry about all the stats and numbers for now – we’ll get into that sort of stuff later.
Remember that for now you’re just generally searching for niche ideas that take your interest and that might be something you could build an information resource around.
I know it may be temping to get disappointed when you see a particular niche that really takes your eye, only to see things like competition rated as medium-high or low-rated monthly searches etc – but this tool is NOT completely accurate and plus your “main niche keyword” doesn’t really matter these days anyway! So don’t rule anything out is all I’m saying.
Other Effective Ways to Find Niche Ideas
The methods above are what I would start with to brainstorm for ideas, but the following are the best of the rest in my opinion that are well worth considering if your creative mind needs a boost.
- Look at What Magazines are Selling – If there’s a magazine being printed then you can almost be sure that there are people searching for information about that topic online and there’s a monetizable audience there. Searching around on Magazines.com and also magazines on Amazon may spark some ideas.
- If There’s a Forum, There’s an Audience – Go to The Biggest Boards (a directory of large forums) and have a look at what types of online forums are out there. If there’s a decent sized forum about a certain topic you can be sure there are people searching for information about it. You could also look at sub-topics of a large “general niche” forum to get more sub-niche ideas.
- Look at “For-Dummies” Books – Head on over to the For-Dummies online store and click through the different categories to look at which topics they are selling information on. If they have published a book about a certain topic, there may just be some sort of audience for it.
- Use UberSuggest – Go to UberSuggest.org and type in a general niche and it will come up with a whole bunch of related keywords that could get you thinking creatively. Using this is a bit of a long-shot to finding good ideas for your new niche site, but you just never know what you might dig up so I thought I’d include it here for good measure.
Compile Your List of Niche Site Ideas
Ok, you now have a whole bunch of effective ways to brainstorm for potential niches for your new site or blog. Take your time with this and try to come up with at least a handful of potential ideas that you can take into the crucial niche analysis part coming up next where many people go wrong.
As always, if you have any questions, comments or even suggestions for this part then definitely let me know.
Stay tuned for all-important part 3 where we will hone in on your best idea that you can move forward with and start building a site around!